The turnover reached 51 billion VND. The Government also has1,311 times in sale with 11,372 businesses. The total value in promotion programs reached more than 13 thousand billion VND, with 35 exhibitions and attracted 3,097 enterprises.
The survey of Grey Group (USA) showed that, before the program: “Vietnamese use Vietnamese products”, there have 77% people prefer foreign products. But now, there have 71% people believe in high quality Vietnamese products. In rural area, Vietnamese products become more popular.
However, there have many difficulties in the program because of the large investment and strategy while SMEs in Vietnam still limit in capital and human resources. In addition, many businesses abuse promotion programs to sell out the old and out-of-date products. It needs to find the detailed resolutions for this problem.
Translated by: maxib2b.com
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